Patient Better LLC: Investor Information
Healthcare, we have a problem.
Research shows that at least 80 million Americans unwittingly suffer from healthcare illiteracy. The astounding annual consequence of this $108 to $238 billion epidemic wreaks havoc on our already strained healthcare system. Health illiteracy’s ripple effect has an even more profound impact on fellow patients, families, and essentially everyone else involved in care.
The System's Challenges
In the ever-evolving landscape of healthcare, professionals face a multitude of challenges that extend far beyond patient care. The demands on today’s healthcare providers are increasingly shaped by factors that are not directly related to clinical practice, yet they significantly impact the quality of care and the wellbeing of those delivering it.
Healthcare providers are facing complex challenges that are proving difficult to resolve, from overwhelming administrative burdens to constantly changing regulations. Despite technological advances, these issues persist, diverting attention from patient care and leading to a decline in the overall quality of care. Providers are increasingly stressed and overworked, which impacts their ability to engage with patients and maintain high standards of care. To protect the well-being of both providers and patients, it’s crucial to rethink how we support healthcare professionals and address these systemic issues effectively.
The Consumer's Challenges
For individuals managing chronic conditions, the impact of health illiteracy can be particularly profound. Limited understanding of treatment plans, medications, and self-management techniques can lead to adverse health outcomes and higher healthcare costs. According to a study in the Journal of Health Economics, health illiteracy costs an average of $7,135 more per person with a chronic condition annually, as compared to those with adequate health literacy.
- MEDICATION MISSUSE: A lack of understanding about post-discharge care and follow-up appointments often leads to poor recovery and extended hospital stays. This not only increases the burden on healthcare systems but also contributes to higher costs and worse outcomes for patients.
- LONGER HOSPITAL STAYS: A lack of understanding about post-discharge care and follow-up appointments often leads to poor recovery and extended hospital stays. This not only increases the burden on healthcare systems but also contributes to higher costs and worse outcomes for patients.
- SUPERFLUOS TRIPS TO THE ER: Patients who are unsure how to manage their chronic conditions or recognize symptoms may turn to emergency rooms for issues that could be addressed in a primary care setting. This misuse of emergency services strains healthcare resources and leads to higher expenses.
- IRRELEVANT OUTPATIENT APPOINTMENTS: Frequent outpatient visits occur when patients lack the knowledge to effectively manage their health at home. Regular check-ups that could be avoided with proper self-care education instead become a necessity, driving up healthcare utilization and costs.
For some, the state of our healthcare system is viewed as inherently broken, beyond repair.
However, Patient Better found one stone left unturned.
And it lies with the patient. This solution doesn’t demand additional time or money from the system. In fact, it streamlines and cultivates more reimbursable appointments, enhances point-of-care services, and strengthens provider-patient relationships.
We Need Health Consumers to Perform these three Activities
1. Use Their Portal
Encouraging patients to use their portal results in more informed and engaged care. Prepared patients lead to more efficient appointments, reducing administrative burdens and improving outcomes, which enhances patient satisfaction.
2. Have a chief complaint
Preparing a chief complaint streamlines diagnosis and ensures that providers address the most pressing concerns. This improves care quality and appointment efficiency, allowing providers to optimize schedules and resources.
3. Bring a Notebook
Patients who take notes during appointments are more likely to follow treatment plans and communicate effectively with providers. This practice reduces errors, enhances compliance, and strengthens the provider-patient relationship.
Patient Better's Challenges
Despite the clear need for more individualized care, secure health information, effective communication with professionals, and protection against misunderstandings, oversights, and errors, many patients remain reluctant to actively participate in improving healthcare.
They don't know
Many patients lack awareness or understanding of how they can actively contribute to improving healthcare.
they don't care
Some patients feel disengaged or indifferent, believing that their involvement won't make a significant difference.
Unmotivated to help
Without clear incentives or a sense of urgency, patients often feel unmotivated to participate in care improvements.
Reluctant to change
Patients may resist changes in healthcare practices due to comfort with the status quo or fear of the unknown.
Our Story
Patient Better®: A Dual Approach
Patient Better LLC (est. 2019) was created to help individuals retain more control over their healthcare as electronic health records widened disparities, appointments became more optimized, and federal insurance (ACA) continued to strengthen. Patient Better empowers patients to manage the administrative responsibilities that accompany a diagnosis and navigate the healthcare system with greater efficiency and effectiveness.
However, when the pandemic hit, it revealed a significant gap: as a population, we were unprepared and overly reliant on external resources. Many people lacked clear direction, mismanaged their diagnoses, or delayed care, leading to worsening conditions. Recognizing this, we launched The Patient Better Project Inc. (est. 2021), a 501(c)(3) nonprofit, to extend Patient Better’s reach, establish our education as the gold standard, and cultivate a robust line of resources to better prepare and empower patients, families, and caregivers to have an additional line of defense, providing an affordable way to improve health outcomes and manage their care more independently.
Becomes America's Solution
Patient Benefits
The Certification Program
Our Certification Program empowers patients by equipping them with the knowledge and skills they need to take an active role in their healthcare. Through a series of structured educational modules, patients learn how to effectively navigate the healthcare system, understand their health conditions, and communicate confidently with their providers.
By completing the Certification Program, patients gain the tools to manage their care more effectively, leading to better health outcomes and increased satisfaction. Certified patients are better prepared, more informed, and capable of making decisions that positively impact their health journey, ultimately contributing to a more efficient and effective healthcare system.
Provider Benefits
The Patient Engagement Prioritization System
The Patient Engagement Prioritization System works by rewarding patients who actively participate in their healthcare. When patients demonstrate preparedness—such as communicating through their patient portal, having a chief complaint ready, and bringing a notebook to appointments—practices incentivize them with benefits like prioritized scheduling, more personalized care, and enhanced communication. This approach leads to more efficient and effective, reimbursable medical appointments, ultimately improving the quality of care.
Our Current Status
Patient Better is currently operating as a drop-ship online company, offering our products through major retail platforms like Walmart and Amazon. This model allows us to efficiently reach a broad audience, ensuring that our educational materials and health management tools are accessible to those who need them.
By leveraging established e-commerce platforms, we maintain low overhead costs while maximizing our distribution capabilities. This approach enables us to focus on our core mission—empowering patients with the resources they need to take control of their healthcare—while scaling our operations to meet growing demand.
Now Available At
The Next 90 Days
In addition to our retail operations, we have established processes and protocols for our wholesale division, laying the groundwork for rapid scaling. Over the next 90 days, Patient Better will actively engage with potential investors, stakeholders, and corporate sponsors, including hospitals, federal and commercial health insurers, and other key partners. Our goal is to secure the support and resources needed to expand our reach and impact, positioning Patient Better as a leading force in patient empowerment and healthcare innovation.
Outlook
We are currently in discussions with Medicare and have received approval to obtain our own code, marking a significant milestone in our expansion. When we begin the durable medical equipment (DME) process, we are projected to secure our Medicare code within the next 90 days, with the possibility of achieving it as early as 45 days. This accomplishment will serve as the foundation for our franchising model, positioning Patient Better as a leader in patient empowerment, navigation, and healthcare innovation.
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What is Patient Better's exit strategy?
Our ideal exit strategy is centered around a strategic sale to major players in the healthcare and retail industries. We have identified several potential acquirers who align with Patient Better’s mission and growth trajectory:
Big Pharmaceutical Companies: Companies like Johnson & Johnson could acquire Patient Better to enhance their patient engagement and healthcare solutions, integrating our tools into their broader healthcare ecosystem.
Insurers: Leading insurers such as Medicare or Humana may find value in Patient Better’s ability to reduce costs and improve patient outcomes, making an acquisition a strategic move to enhance their service offerings.
Medical Device Companies: Organizations like McKesson, which are focused on distributing healthcare products and services, could leverage Patient Better’s platform to provide a more comprehensive solution to their customers.
Big Box Retailers: Companies such as Walmart, CVS, or Amazon, which are increasingly entering the healthcare space, could acquire Patient Better to expand their healthcare services and provide more integrated care solutions to their customers.
By aligning with one of these major players, Patient Better can continue to grow and scale, while offering a lucrative return for our investors.
What is the projected return on investment (ROI) and timeline?
The projected ROI and timeline for Patient Better will depend on our growth trajectory, the speed at which we can scale operations, and the strategic partnerships we secure. As the sole founder, I am committed to driving the business forward, but additional resources and investment will significantly accelerate our growth.
Short-Term (Now to 18 Months): In the initial phase, we are focusing on expanding our retail and wholesale divisions, securing key partnerships, and scaling our reach. With successful implementation, we anticipate achieving steady revenue growth, leading to early returns on investment.
Mid-Term (18 Months – 3 Years): As we gain traction, implement our franchising model, and continue to expand our market presence, we project a substantial increase in revenue. This period may present opportunities for strategic acquisition or further investment rounds, enhancing ROI potential.
Long-Term (3 – 5 Years): The ultimate goal is to have Patient Better in every single household in America. By positioning the company as an essential tool for patient empowerment and healthcare management, we aim to achieve widespread adoption, leading to significant returns for our investors and establishing Patient Better as a household name.
How scalable is the business model, and what are the growth opportunities?
Patient Better’s business model is inherently scalable, designed to grow rapidly as we expand our reach and influence in the healthcare sector. Our approach leverages a multi-channel distribution strategy, combining retail, wholesale, and franchising to reach a broad audience across the United States.
Scalability:
Retail and Wholesale Expansion: Our drop-ship online model allows us to efficiently scale our retail operations with minimal overhead. By partnering with major platforms like Amazon and Walmart, we can quickly reach a large customer base. Additionally, our wholesale division is structured to scale rapidly, enabling us to secure bulk orders and partnerships with healthcare providers, insurers, and other institutions.
Manufacturing and Distribution: Patient Better’s products are manufactured in India, ensuring cost-effective production while maintaining high quality. Our distribution warehouse, operated by Shoney Scientific Inc. in Waukesha, WI, has been a trusted resource for turnkey development and contract manufacturing since 1987. This partnership allows us to seamlessly manage logistics and scale our operations as demand grows.
Franchising Model: The development of our franchising model further enhances scalability. By creating a replicable system that can be adopted nationwide, we can rapidly increase our market presence, ensuring that Patient Better’s resources are available in every community. Each franchise will operate under a standardized set of protocols, ensuring consistent quality and service.
Growth Opportunities:
Market Expansion: As healthcare continues to evolve, the demand for patient empowerment tools and educational resources is only increasing. This creates significant growth opportunities as we expand our product offerings and services to meet the needs of diverse populations.
Strategic Partnerships: Collaborating with healthcare providers, insurers, and large corporations offers significant growth potential. These partnerships can drive product adoption and expand our influence in the healthcare sector, leading to new revenue streams and market opportunities.
Technological Integration: As we develop and integrate new technologies, such as mobile apps and AI-driven tools, we can enhance the value of our offerings and tap into the growing market for digital health solutions. This opens up additional avenues for growth and further scalability.
In summary, Patient Better’s business model is built for scalability, with multiple avenues for growth. Our strategic approach, supported by strong manufacturing and distribution partnerships, ensures that we can rapidly expand our market presence, increase revenue, and continue to meet the evolving needs of the healthcare industry.
What are the risks associated with the investment, and how are they mitigated?
Like any investment, there are risks associated with Patient Better. However, we have identified these risks and developed strategies to effectively mitigate them, ensuring that we maximize the potential for success while minimizing potential downsides.
1. Market Adoption Risk
Risk: There is a risk that the target market may be slow to adopt Patient Better’s solutions, particularly in an industry that can be resistant to change.
Mitigation: We mitigate this risk by focusing on patient education and engagement, demonstrating the tangible benefits of our solutions. Additionally, by partnering with key stakeholders such as healthcare providers, insurers, and retailers, we can drive broader adoption and create incentives for patients to engage with our products.
2. Competitive Risk
Risk: The healthcare market is highly competitive, with numerous companies vying for market share in patient education and health management.
Mitigation: Patient Better differentiates itself through our unique combination of patient empowerment tools and a scalable business model that includes retail, wholesale, and franchising. We also emphasize the quality and effectiveness of our educational content, which is verified through The Patient Better Project. This focus on quality, combined with our strategic partnerships, positions us to stand out in a crowded market.
3. Regulatory Risk
Risk: Changes in healthcare regulations or policies could impact our operations or the demand for our products.
Mitigation: We stay ahead of regulatory changes by maintaining close relationships with industry experts and continuously monitoring the healthcare landscape. Additionally, our ongoing discussions with Medicare and the process of obtaining our own Medicare code demonstrate our commitment to compliance and adapting to regulatory shifts. By being proactive, we can adjust our strategies as needed to remain compliant and competitive.
4. Scalability and Operational Risk
Risk: Rapid scaling can present operational challenges, particularly as we expand our franchising model and enter new markets.
Mitigation: We have developed standardized processes and protocols to ensure consistent quality and efficiency as we scale. Our focus on building a strong infrastructure, including robust training programs and support systems for franchisees, helps mitigate operational risks. Additionally, our phased approach to scaling allows us to manage growth carefully and avoid overstretching resources.
5. Economic Risk
Risk: Economic downturns or changes in consumer spending could affect our revenue and growth.
Mitigation: By diversifying our revenue streams across retail, wholesale, insurance reimburement, and franchising, we reduce our dependence on any single market segment. This diversification, coupled with our focus on essential healthcare services, positions Patient Better to remain resilient even in challenging economic conditions.
How strong is the management team, and what is their track record?
As the founder of Patient Better, I bring a comprehensive and deeply rooted expertise in healthcare that has been cultivated over many years in various roles across the industry. My journey in healthcare began over two decades ago, starting with hands-on experience as an assistant and administrative support, which gave me a unique perspective on the inner workings of healthcare systems. This foundational experience, combined with my advanced roles in medical device development, has equipped me with the insights necessary to create and lead Patient Better.
My Expertise and Vision:
1. Medical Device Development Expertise:
My career has been marked by significant contributions in the medical device and pharmaceutical industries, working with both industry giants like Johnson & Johnson and DJO Global, as well as innovative start-ups. This experience has provided me with a deep understanding of how to bring complex healthcare products from concept to market, ensuring they are not only accessible but also empower users to achieve optimal outcomes. This expertise is the backbone of Patient Better, driving the development of products that are innovative, practical, and impactful.
2. Healthcare Administration:
With a master’s degree in healthcare administration, I possess a strong understanding of healthcare systems, regulatory requirements, and operational efficiency. This academic background, coupled with my hands-on experience, has allowed me to see processes and layouts within healthcare that can be optimized—not just for providers, but for patients as well. Recognizing that patient engagement and empowerment can be streamlined, I have leveraged this knowledge to create a scalable business model for Patient Better that addresses the real needs of both patients and the healthcare industry.
3. Patient Advocacy and Industry Insight:
My extensive experience in medical device and pharmaceutical sales has made me acutely aware of the challenges patients face in navigating the healthcare system. I am deeply committed to changing this dynamic by equipping patients with the knowledge and tools they need to manage their care effectively. Patient Better and The Patient Better Project are born from this commitment, providing solutions that empower patients and lead to better healthcare outcomes.
Strengthened by Strategic Advisors:
- Sury Shoney, CEO and Founder of Shoney Scientific Inc. (est. 1986): Sury brings unparalleled expertise in turnkey development and contract manufacturing. With his deep connections in offshore contacts, he ensures the smooth importation and distribution of products, allowing Patient Better to focus on expanding its market reach. His strategic insight is invaluable as we scale our operations.
- Sanjay Shoney, Director of Operations at Shoney Scientific Inc.: Sanjay adds critical operational oversight to our team. His experience in managing complex manufacturing and distribution networks strengthens our ability to deliver high-quality products efficiently. With Sanjay on board, we’re well-positioned to maintain operational excellence as we grow.
- Hasan Howladar, Technology Development Advisor: Mr. Howladar is a skilled software developer with a strong background in web and software development. As the lead developer for Patient Better LLC, Hasan has played a pivotal role in building and refining the company’s digital platforms. His technical expertise, combined with a deep understanding of the company’s mission, makes him an invaluable asset to our advisory board. Hasan brings a global perspective and innovative thinking to our team, ensuring that our technology solutions are cutting-edge and aligned with our strategic goals.
Track Record of Success:
- Product Development: I successfully developed and launched Patient Better LLC in 2019, creating a product that fills a critical gap in patient education and empowerment. This product has been well-received in the market, leading to the establishment of a drop-ship online business and the foundation for future franchising.
- Adaptability and Innovation: In response to the challenges revealed by the COVID-19 pandemic, I quickly adapted by launching The Patient Better Project in 2021. This initiative has extended our reach, verified the quality of our education as the gold standard, and laid the groundwork for a robust line of resources.
Commitment to Growth:
While I continue to lead Patient Better, I am committed to expanding the team as the company grows. With the addition of Sury and Sanjay Shoney as strategic advisors, we are bringing in the expertise needed to support our scaling efforts, optimize our supply chain, and ensure long-term success. I am also actively seeking further partnerships and investment to continue building on this strong foundation.
What are the details of Patient Better's current raise and financial projections?
Patient Better is a C-corporation with a strong foundation and a clear growth trajectory. Here are the key details:
- Total Addressable Market (TAM): Estimated between $5 billion to $10 billion.
- Serviceable Obtainable Market (SOM): Estimated between $100 million to $500 million.
- Core Customers: Our core customer base includes B2B, B2C, and B2B2C segments.
- Product Development Stage: We are currently in the revenue stage.
- Intellectual Property: We have protected our IP, with our trademark registered in 2020.
- Breakeven Forecast: We anticipate reaching breakeven by next year.
- Form of Raise: The current raise is taking the form of a convertible note.
- Pre-Money Valuation: The pre-money valuation for this raise is set at $4 million.
- Planned Exit for Investors: Our planned exit strategy is through a trade or industry buyer.
We are currently looking to raise $300,000 in a Series A round to achieve our strategic goals. This funding will enable us to accelerate growth, enhance our offerings, and continue scaling Patient Better to meet the needs of the healthcare industry.
The Ask:
We are currently looking to raise $100,000 in seed money to achieve our strategic goals. Once $50,000 is raised, we will be able to initiate key operations and start driving Patient Better’s growth. This funding will be carefully allocated to ensure our continued success. The primary focus will be on building out our Durable Medical Equipment (DME) process, including establishing a Medicare-compliant infrastructure and obtaining our own Medicare code. We are already in touch with Medicare-approved compliance companies and have the green light to start the process, with a realistic expectation of securing our (HCPC) code within 60 to 90 days of the start date. Additionally, we will invest in securing office space and hiring initial key employees to manage essential operations, sales, and customer support.
Additionally, the funds will be utilized to scale our marketing efforts, allowing us to reach a broader audience, increase brand awareness, and generate early revenue growth. We will also begin laying the groundwork for the Patient Better franchise model, setting the stage for future expansion and creating a scalable system that can be replicated across various markets.
These initial investments will position Patient Better to meet our breakeven target by next year and prepare us for future funding rounds as we continue to scale our operations, expand our market presence, hire additional employees, and develop a robust franchise network.
Want to learn more about Patient Better's offering?
This 20-minute one-on-one session offers you the opportunity to explore Patient Better’s unique investment opportunities, address any specific questions, and discuss how we can collaborate to drive future growth.
